Request an Engagement: Let us know how we can help. We want to hear from you. Go

Who We Are


JohnF_photo  John Finisdore, Founding Partner

Washington, DC  and Melbourne, Australia

John is a Founding Partner at Sustainable Flows and is focused on improving organizational performance through strategic action around biodiversity & ecosystem services, water, adaptation to climate change, and economic growth. 

Recently John has been promoting ecosystem services classification systems with a recent white paper, supporting the launch of the The Biological Diversity Protocol in Australia and supporting the use of digital technology in solving natural capital challenges.

John led the World Resources Institute’s Business & Ecosystem Services Project, helping its corporate partners develop strategies, policies and new markets for ecosystem services. In this role he was coauthor of the Corporate Ecosystem Services Review and contributed to The Guide to Corporate Ecosystem Valuation and TEEB for Business and Enterprise. He conducted ecosystem based risk assessments with over 50 Fortune 500 calibre firms. 


Dr. Joël Houdet, Senior Associate

Taipei, Johannesburg and Paris

Joël supports our corporate natural capital accounting work and is a global expert on business & biodiversity, natural capital measurement, valuation, accounting and reporting. Along with his post at Sustainable Flows, he conducts research at University of Pretoria and heads the Biodiversity Disclosure Project.

He was lead author of the Biological Diversity Protocol, helped draft the Natural Capital Protocol, is part of the core team working on the ALIGN project, which is developing a standardized biodiversity measurement approach for the EU. He also serves on the Fiscal Instruments Research Committee of the Green Growth Knowledge Platform (GGKP) and is worked on several outputs of the Intergovernmental Platform on Biodiversity and Ecosystem Services (IPBES).

Joël has worked with over 50 companies to assess natural capital risks, build natural capital accounts and improve decision making.



Ben Chipperfield, Affiliate


Ben provides research and analytic support to Sustainable Flows. He is an Economics Honours student at Monash University and plans to start his PhD in February 2022. Ben has a keen interest in environmental, resource and development economics and is currently evaluating the efficacy of Laos fisheries management committees in improving health outcomes of local children for his Honours thesis.

Ben has conducted leading research in natural capital. This includes reviews of valuation and accounting methods for cultural ecosystem services, disaster risk reduction, and indigenous perspectives. His current research with Sustainable Flows includes best practices in developing sustainability frameworks and the role of digital technology in managing natural capital.

Sustainable Flows LLC is a Limited Liability Company registered in Delaware, USA and Victoria, Australia.